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Shaping the Future of Luxury Travel. The coronavirus has had a significant impact on the entire global travel industry. It’s been a stressful time for both consumers and companies. Nonetheless, the human race is resilient. The world’s most talented individuals and organizations are working overtime to make daily activities safe again. Such as going to the grocery store, attending a symphony concert, or traveling to an exotic destination.
At the same time, industry experts are making predictions about the trends shaping the future of luxury travel. These trends involve embracing creativity and innovation. Here are some of the themes that experts have identified as integral to the future of luxury travel.
What do you think of when you hear the term luxury travel? Five-star Michelin restaurants? Posh accommodations? While important amenities, luxury travel is about so much more than expensive experiences. At the heart of high-end travel remains thoughtfulness. When a luxury travel company can demonstrate that they’re thinking about you and, through that thought, curating the “perfect time,” you are experiencing luxury redefined.
Luxury travel will be about more than providing the standard slew of “big-ticket” moments. It will be dominated by the companies that allow you to do what you love best in the best possible way. Luxury travel is ultimately time well spent. It’s about finding a travel company that can remove the stress from your trip and iron out all of the little bumps in the road. It means crafting a travel experience that allows you to focus on amazing moments.
The luxury travel industry is also making great strides when it comes to innovative travel experiences. Whether that means spending a night in the world’s first fully underwater hotel suite in the Maldives, sailing around the Antarctic Peninsula aboard a retrofitted Russian ice-breaker, or exploring space.
Many people view space travel as science fiction. Yet, luxury travel experts promise we’ll see it sooner than we think. They point to projects such as World View as foreshadowing a future where the affluent will visit space. As Nigel Goode, designer and director of PriestmanGoode notes, “Everyone is striving for new experiences but looking from afar at our planet, seeing that thin blue line of atmosphere, with no borders, everybody will want to join that small elite club.”
The sands are also shifting around the definition of luxury accommodations. For example, ephemeral hotels such as 70,000 Heures are revolutionizing travel lodging. How? By creating nomadic hotels around the world with little more than three to 14 rooms. The result? Guests enjoy a more intimate experience of nature and local communities.
Efforts like this signal a movement towards more intimate and sustainable options. Within the luxury travel sphere, there remains an intense desire among consumers to contribute to positive local impacts. As luxury travelers continue to seek out responsible ways to affect local communities, luxury travel companies will rise to meet the demand. The best ones will make environmental and community sustainability a keystone. From empowering entrepreneurial dreams to alleviating poverty, luxury travelers will make the world a better place.
A cross-section of the luxury travel segment also seeks out physical and mental challenges while traveling. By stepping outside of their comfort zone, these travelers are better able to forget the daily grind. As a result, they get more distracted and lost in the destination they’re visiting. And that’s important for those who have trouble leaving the office behind.
Luxury is distraction. While many consumers enjoy luxury hotels and the chance to relax, a portion of the market wants to test themselves. This may be through a new activity such as learning how to surf off the Irish coast or visiting an eco-camp in Peru. No matter the activity, the idea is to do something that refines the traveler while instilling a sense of accomplishment.
Travel is an amazing vehicle for answering some of life’s deepest questions. Luxury travel should prove no different. Of course, answering these questions is all about connecting with local communities, especially those with unique perspectives on the fundamentals of human building blocks such as love, family, and health.
Connecting with people in other destinations and viewing the world from their perspective proves transformative. Truly satisfying luxury travel, for many, is associated with transformation and self-reflection. There’s nothing more beautiful than learning about another culture through meaningful exchange and then transporting those lessons back home.
Experts such as John O’Ceallaigh, former luxury travel editor of The Telegraph, also foresee a different type of luxury traveler on the horizon. One who’s more discerning and critical of what they’d like to get from their trip. “I think people will travel less in the future – they will think a lot more about why they are traveling.”
He suggests that instead of seeing luxury travelers take ten trips per year because they can, they’ll take one much longer break. Of course, their expectations for this trip will be far higher. They’ll also be on the lookout for innovation, inspiration, and creativity in what they choose to do and where they decide to go. At the center of all that they do, will be the marked desire for distraction so that they can forget entirely about work and the humdrum portions of their daily routine.
Rarity, Purity, & Quiet
Today’s luxury buzzwords remain authenticity and experience. But luxury travel experts believe these will be replaced by concepts such as rarity, purity, and quiet. After all, high-end travelers don’t want to feel as if they’re tourists. Yes, they may have specific “touristy” experiences that they wish to indulge in such as bucket list items. Nonetheless, they long primarily to see something unique and personal.
More and more, luxury tourists will move away from areas known for overtourism. Instead, they’ll seek out purity and quiet, such as that found in areas protected against white noise. For example, Zabalo River in Ecuador is the world’s first certified wilderness quiet park, and Colorado’s Great Sand Dunes National Park may soon be another certified spot. Luxury travel consumers don’t want to go to places ravaged by tourism. Instead, they want to retreat to havens of rarity, purity, and quiet.
Trends Shaping the Future of Luxury Travel
Which trends are shaping the future of luxury travel? The desire to explore the world in more sustainable ways, to touch local communities positively, to experience transformational moments, and more. Discerning travelers will also look for off-the-beaten-path destinations characterized by rarity, purity, and quiet.
Global CommUnity offers luxury family vacations to 35 global destinations. Each customized itinerary comes in both 4- and 5-star price points. Your family will enjoy opportunities to interact with a destination’s culture and people in profound ways.
While traveling has come to a halt for the moment, the world will be back on track before we know it. Until then, let Global Community feed your family’s wanderlust through useful and inspiring stories. And when you’re ready to start planning, explore Global CommUnity’s itineraries to open the door to a compelling world of luxury family travel possibilities.